Statement of Intent
Statement of Intent For the brief, I will produce four promotional products for a fictional ITVX teen-targeted thriller titled The Lost Horizon . The posters will be created in pairs with two different house styles across the four final pieces. They will be clearly aimed at a 16-25-year-old audience, ensuring a balance between narrative intrigue and visual appeal while making them suitable for all audiences due to their position at bus stops—a public place for all ages. Audience The posters are designed to engage a Gen Z demographic by blending elements of mystery and adventure, alongside themes of survival and self-discovery. The Mediterranean-inspired settings and mostly teen cast will resonate with younger audiences who seek aspirational yet relatable content. To address the thriller genre, the posters will incorporate visual cues of tension, such as visibly distressed actors and dramatic lighting, along with clear props linking to the ambiguous, yet thrillin...